STRATEGIC GROWTH SOLUTIONS FOR
TALENT, AGENCIES, AND BRANDS
GROWTH starts with strategy. And great strategy comes from experience, insights, and expertise.
becoming a leading sports marketing executive with mike neligan
From founding a magazine at Penn State and landing a job at Topps, to building Excel and VaynerSports, this is how Mike Neligan built a career across talent, brands, and sports business.SERVICES
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Strategic Growth Partner
Based on our time representing and managing athletes and musicians, sports and digital properties, brands, and music tours we leverage our insights and expertise working with talent to help brands create culturally relevant content, experiences, and partnerships while testing specific markets before committing to large scale, and expensive spends.
Services include:
Partnership strategy, negotiation and execution
Content development
Influencer and Athlete Talent procurement
Complimentary brand partnerships
Licensing
Competitive market analysis
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Fractional C-Suite
Executive-level leadership on demand, helping agencies streamline operations, drive revenue, build recruiting funnels, and create marketing solutions.
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Chief Strategy Officer
High level, bespoke management ensuring brand partnerships, PR, content, charitable endeavors, and equity opportunities all seamlessly align with an authentic, defined strategy.
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Strategic Investment Solutions
Bespoke playbooks for sweat equity partnerships and fundraising through a network of athletes, agencies and high net worth individuals.
Testimonials
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“Outlier Sports has been exactly what I’ve needed. Mike’s unique blend of ingenuity, creativity, and negotiating is the best in the business. He is my Chief Strategy Officer.”
ROBBIE GOULD
Retired NFL Athlete
Broadcaster, Marquee Network -
“When I was first building my brand, some agents were dismissive. Mike was the opposite, in every way. We've gotten to do some really cool things together, but most importantly, I've been so grateful to call him a friend.”
KEVIN LAVELLE
Founder, Mizzen+Main / Harbor
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“Loved working with Mike at VaynerSports. Wildly capable marketing exec who understands brands, sports, culture and creating opportunities. Love every time I see him!”
GARY VAYNERCHUK
CEO/Chairman, VaynerMedia