STRATEGIC SOLUTIONS FOR
TALENT, AGENCIES, AND BRANDS
Success starts with strategy. And great strategy comes from experience, insights, and expertise.
meet the founder
Led by industry leader Mike Neligan, a distinguished figure in sports marketing for 20 years. Neligan is known for creative ideation while growing prominent agencies and athlete brands. He began his agent career in baseball in ‘05 before joining Excel Sports, establishing a reputation as a marketing solutions thought leader and business development expert.
After time on the team side with the NBA’s Brooklyn Nets, Neligan partnered with Gary Vaynerchuk to lead and transform VaynerSports into a multi-sport talent and brand consulting agency. In ‘22 he divested to launch Outlier with two agency clients.
Leveraging his extensive experience across sports and entertainment, Neligan invests in and advises emerging brands while working directly with talent and serving a handful of agencies as Fractional C-Suite.
When not helping his clients, Neligan is a loving husband and father of two young children, focused on health, wellness, and living a functional lifestyle.
Outlier Sports CEO is considered an industry expert on partnership strategy, negotiation, and execution
SERVICES
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Chief Strategy Officer
High level, bespoke managementensuring brand partnerships, PR, content, charitable endeavors, and equity opportunities all seamlessly align with an authentic, defined strategy.
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Corporate Super Agent
Partnership strategy, negotiation and execution including content development, talent procurement, influencer collaborations, licensing, and competitive market analysis.
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Fractional C-Suite
Executive-level leadership on demand, helping agencies streamline operations, drive revenue, build recruiting funnels, and create marketing solutions.
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Strategic Growth Architect
Strategic guidance from someone who's done what you want to do - from breaking into the sports industry, to signing a client, to building and scaling a seven figure business.
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Strategic Investment Solutions
Bespoke playbooks for sweat equity partnerships and fundraising through a network of athletes, agencies and high net worth individuals.
Testimonials
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“Outlier Sports has been exactly what I’ve needed. Mike’s unique blend of ingenuity, creativity, and negotiating is the best in the business. He is my Chief Strategy Officer.”
ROBBIE GOULD
Retired NFL Athlete
Broadcaster, Marquee Network -
“When I was first building my brand, some agents were dismissive. Mike was the opposite, in every way. We've gotten to do some really cool things together, but most importantly, I've been so grateful to call him a friend.”
KEVIN LAVELLE
Founder, Mizzen+Main / Harbor
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“Loved working with Mike at VaynerSports. Wildly capable marketing exec who understands brands, sports, culture and creating opportunities. Love every time I see him!”
GARY VAYNERCHUK
CEO/Chairman, VaynerMedia